DESSERT - "Today, the world's largest snackmaker - often mocked by nutritionists for its Cheetos and Doritos - will unveil a revamped product line for 2011, with 50% of its snacks made from all-natural ingredients. ...
A bag of Tostitos Hint of Lime Tortilla Chips will lose all of these additives: monosodium glutamate, sodium diacetate and artificial colors. ... Lay's Barbeque chips will drop the monosodium glutamate and some other additives. ... On New Year's Day, Frito-Lay will kick off its largest-ever integrated ad campaign to tout the changes. ...
Packaging will be updated with a large burst that touts: 'Made With All-Natural Ingredients.' [Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University], worries that confused consumers might misinterpret these changes as 'code language' that it's OK to eat even more chips."
http://usat.ly/hbnkF3 Go to POLITICO Playbook Now >>
http://www.politico.com/playbook {Kuddos to First Lady Obama for her Healthy Foods In School initiative so the snack companies better get with the program if they want their snacks to be in the vending machines on school grounds, eh!}
Posted By: Jen Fad
Tuesday, December 28th 2010 at 6:11PM
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